Rediscovering the Joy of Shopping : Online Checkout Experience Advances with Paze Brand Campaign

Rediscovering the Joy of Shopping : Online Checkout Experience Advances with Paze◊ Brand Campaign

New ad campaign geared toward busy consumers seeking simple and convenient checkout solutions

NEW YORK, Sept. 26, 2024 – Early Warning Services, LLC, a leader in technology that helps protect and advance the U.S. financial system, has launched its first advertising campaign for Paze◊, a new online checkout solution offered by participating banks and credit unions including Bank of America, Capital One, Chase, PNC Bank, Truist, US Bank and Wells Fargo. Paze provides next-level convenience by removing key barriers to online checkout, like entering full card details, downloading apps, and entering usernames or passwords. It also offers added security because credit and debit card numbers are not shared with merchants.

The Paze campaign was built around scenarios in people’s busy lives and the unique, sometimes quirky ways they shop. The ads feature a variety of shopping moments, which run the gamut from endearing situations to humorous scenes. 

"The Paze brand is built on the bedrock of the relationship that consumers have with their banks and credit unions,” said Andrea Gilman, chief marketing officer, Early Warning Services. “We want to connect with consumers on an emotional and relatable level, and these ads are true to how people shop and how Paze can simplify the online shopping experience." 

Paze ads will appear broadly across national media, including television, streaming platforms, social media, movies, digital video platforms, and more. The campaign was developed in partnership with Early Warning’s creative agency of record, SPCSHP, and media agency of record, Noble People. 

About Paze

Paze is a reimagined online checkout solution that banks and credit unions offer to consumers and merchants, combining all eligible debit and credit cards into a single wallet and eliminating manual card entry. Solving long-standing challenges in e-commerce, Paze provides an easy experience for consumers and merchants alike. At general availability, more than 150 million debit and credit cards will be available to consumers for making online purchases. To learn more about Paze, visit Paze.com.

 

*Some merchants may require account setup to make purchases.  

Paze and the Paze related marks are wholly owned by Early Warning Services, LLC. Other product and company names mentioned herein are the property of their respective owners.